> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-unity-sdk-initialization-split.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Is the Click Rate Higher in Email Campaigns Compared to the Open Rate in Some Campaigns?

> Understand why email click rates can exceed open rates in MoEngage when templates have multiple links that each generate unique click events.

## Problem

The Email campaign click rate displays a higher value than the open rate in certain campaigns.

<img src="https://mintcdn.com/moengage-unity-sdk-initialization-split/3RCm-fOSF5OxF29N/images/moengage_671757.png?fit=max&auto=format&n=3RCm-fOSF5OxF29N&q=85&s=50387c7565a79f99ec50387352a27610" width="1600" height="1054" data-path="images/moengage_671757.png" />

## Explanation

* When an email template contains multiple links, users can click on each link individually after opening the email.
* Each click on a different link is considered a unique click, resulting in a higher click count than the number of emails opened.