> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-unity-sdk-initialization-split.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Do Push Conversions in MoEngage Differ from GA4 or Shopify?

> Explains why Push conversion counts in MoEngage may be lower than those reported in GA4 or Shopify, and how attribution windows affect this difference.

## Understanding the Difference

MoEngage attributes a Push conversion only when the user completes the conversion goal event within the configured **attribution window** after receiving or clicking the Push notification.

The maximum attribution window for the Push channel in MoEngage is **36 hours**. If a user converts after this window, MoEngage does not attribute the conversion to the campaign.

GA4 and Shopify use different counting methods — GA4 defaults to a 7-day attribution window, and Shopify records all orders independent of any campaign attribution window. As a result, conversions that fall outside MoEngage's 36-hour window may still appear in GA4 or Shopify, leading to a difference in reported numbers.

## What You Can Do

* Review the **attribution window** configured for your Push campaign under the Conversion Goal settings and ensure it aligns with your users' typical purchase cycle.
* If your conversion cycle is longer than 36 hours, consider running the campaign as part of a **Flow**, where the attribution window can be extended up to 10 days.
* Cross-reference the **campaign send time** and the **timestamp of conversions** in your data warehouse or Shopify to identify how many conversions fall outside the 36-hour window.