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MoEngage has native integration for WhatsApp with Yellow.ai. This integration allows businesses to send templated WhatsApp messages using Senders powered by Yellow.ai. MoEngage can send messages, show Delivery and Read Analytics.

Sender Configuration

To configure a Sender from Yellow.ai on the MoEngage Dashboard, do the following:
  1. Go to Settings -> WhatsApp -> Sender Configuration.
  2. Click +Add connector on the left menu.
  3. Choose Yellow.ai from the list of WA providers or connectors available in the dropdown and click Done.
WAConnector_Yellow.ai.png
  1. Click on + Sender at the top right corner of the screen to configure the sender details, as explained below.
WAConnector_Yellow.ai_Sender.png
  1. Add the following details:
  1. Click Save. Upon successful integration, you will get the following message.
SaveIntegration.png

Steps to perform in the Yellow.ai platform’s integration

  1. Go to the Yellow.ai platform’s integrations page.
  2. Copy Postback URL — Choose MoEngage and copy the postback URL mentioned in the instruction section (on the right side of the page).
  3. Enable Postback URL and Notification Engine API
    1. Navigate to Engagement > Preferences.
    2. Enable both the Postback URL and Notification Engine API.
    3. Paste the Postback URL copied from the previous step
    4. Click Save to confirm. 20.png
  • You should have pre-approved templates with Yellow.ai to create a WhatsApp campaign for a Yellow.ai Sender in MoEngage. You can create templates in Yellow.ai’s engagement section.
  • You can create the same template verbatim in MoEngage. For more information, refer to Add Templates.

Next Steps

  1. Create a WhatsApp Campaign
  2. WhatsApp Campaign Analytics
  3. Create a report of the campaign’s delivery stats and conversion goals